As part of the module, we were set a one-day
brief that required us to respond to a short story picked it random. I found
the prospect of the brief interesting as it was helping us to familiarize with
the strict deadlines and short time scales that occur in industry. I found that
it was a good way to come to terms with handling the pressure of such projects
– it forced us to engage in the creative process immediately and increase the
speed of idea generation. I hadn’t had a lot of experience with short briefs
therefore it was beneficial to start working under the pressure that is present
in the industry. It involved managing our time effectively and considerations
regarding this were made in order to allocate time to generating initial
responses, photographing, editing and presenting the project. These types of
briefs will prove effective in the long term, as work and thought processes
will start to take shape over a shorter time period.
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